As an entrepreneur, you probably wake up every morning to an inbox full of advice from industry leaders on all the best, newest, most sparkly ways you should be marketing your business. That advice tends to focus one central premise: More. More Facebook ads! More webinars! More Periscope!
The end result? You lose sight of the purpose of marketing: to build real, authentic relationships with the people who most need what you have to offer.
It’s difficult to create any momentum in all that manufactured noise—and you’ll drive yourself insane trying to keep up with it all.
If you’re overcomplicating your marketing, consider this your permission slip to stop. You can read how at the DailyWorth.