Today, I want to talk about the mental game.

When it comes to promoting your businesses, you likely flip between:

I’m not ready
I’m not good enough
I’m not prepared enough
I don’t have enough clients
I should wait until I [build my website/launch my product/hire a PR agency]


I should have a podcast!
Why haven’t I booked a TED talk yet?

If Sam is writing for the Huffington Post, I should too!

Which, when you boil it down, is a list of “not enoughs” and “shoulds.”

Welcome to your ego.

There’s a lot to be said about our relationship with our ego, but here’s one of my favorite lines: “The ego is difficult to see, because it hides behind opinions that appear true.”

Point being: They appear to be true. But are not.


As I get ready to launch my first course next month, my ego and I have been having a full on, Bobby Flay-style throwdown.

Recently, in the midst of a particularly aggressive toing and froing, a passage from one of my favorite Dear Sugar columns came to me:

“You loathe yourself, and yet you’re consumed by the grandiose ideas you have about your own importance.

You’re up too high and down too low.

Neither is the place where we get any work done. We get the work done on the ground level.

And the kindest thing I can do for you is to tell you to get your ass on the floor.”

So, my friend, if you’re stuck in an ego loop that’s preventing you from getting your business out in the world, time to get your ass on the floor.

I'll see you down there.