(Originally published on The Daily Muse)

When we analyze the people who have inspired us to think differently and take action—from marching on Washington to buying the first iPhone—we usually end up circling the same question: What makes great leaders?

Is it their expertise? Their personality? Their intelligence? Their likeableness? How they look?

While it’s usually a combination of many things, author and TED talker Simon Sinek, as well as many brand, marketing, and storytelling experts, have argued that all really great leaders have one thing in common: 


They all know how to tell really great stories.

The irony? When you’re in a situation where you want to inspire people to do something—e.g., a hiring manager to hire you, a potential client to work with you, or a media outlet to publish your guest post—most people tend to throw facts and figures and statistics at them as a way to prove that they’re the best and most qualified.

I talk about why this strategy doesn't work for us heart-beating humans and walk through three story frameworks over on The Daily Muse.