Hey there! I'm Alex, a marketing and brand strategist.
For nearly 10 years, I worked in corporate communications, where I led PR & marketing strategies for big brands in the U.S. and U.K.
I drafted messaging documents, press releases and marketing collateral; I strategized and executed product launches; I booked and conducted interviews with print and broadcast outlets around the world; I created press lists and email templates; I smeared bagels and powdered pre-interview faces.
I was a talking points machine. Info about our Middle East bureau? Got it. Stats about this year's IPO forecast? Got it. Key differentiators between our CSR program and our competitors? Got it, got it, got it.
Until a few years ago, when I started to feel like I wasn't getting it anymore.
I was writing jargony press releases with approved, corporate messaging that, when I was honest with myself, wasn't actually saying anything. I was using marketing tactics that I didn't, in my heart, believe our clients wanted.
And I started to see a big disconnect.
We, as consumers, want a human experience. We value brands with missions beyond just selling stuff; with really awesome, personal customer service; and with a focus on transparency. But as marketers, there's still a huge emphasis on convincing people our brands and products are perfect and, therefore, the best and, therefore, worth buying.
Soon after, I started helping IPOing companies get press on their listing day, and I was introduced to the gloriously messy, fascinating world of entrepreneurship.
These people were so interesting. The stories they told about launching and growing their brands were so inspiring and heartbreaking and universal. They had businesses with missions they were deeply passionate about. They had hugely engaged, superfan clients. They were growing and expanding like crazy (and making a whole lot of money in the process).
It was a completely different approach to marketing, and I loved every juicy piece of it. As humans, we know that a founder telling the story of her entrepreneurial journey is going to make us feel more connected to her and her brand than any canned press release. And yet, the human element in marketing is the piece we almost never talk about it.
So I decided I would talk about it.
And, more importantly, help entrepreneurs like you figure out how to tap into your own stories and humanness to launch and grow your business. I've kept all the best marketing frameworks and platforms I learned in my corporate years, but I've ditched the marketing robot voice and replaced it with a much more interesting one: yours.
Alex Honeysett is a Brand + Marketing Strategist who teaches entrepreneurs how to promote and market their businesses, human-to-human. After spending nearly a decade working in communications for multimillion dollar brands and startups in NYC and London, Alex knows what truly drives crazy conversations, sold out launches and New York Times interviews—and it's not mastering the marketing flavor of the week. It's how well you connect with the needs, fears and beliefs of the heart-beating humans you're trying to serve.
Alex has landed coverage in print and broadcast outlets around the world, including the Today Show, Wall Street Journal, Mashable, BBC, NPR, and CNN. Her own articles have been featured in the Daily Muse, Forbes, Inc., Mashable, DailyWorth, TIME and Newsweek. In addition to her extensive PR and marketing experience, Alex is a trained business coach.