An in-depth, step-by-step course that teaches you how to
find, pitch and land speaking gigs, guest blogs + podcast interviews.
Why Should I Learn How to Pitch?
Because if you want your business to grow and thrive, it needs exposure.
You can create the most intuitive, user-friendly websites, the most stunning wedding invitations or the most luxurious coaching programs.
But if you're not actively promoting yourself and your business, you're never going to get it in front of enough people to make it sustainable—let alone the raving success you want it to be.
I know sometimes we think that if we work hard enough on making our products, courses, events and Masterminds the very best they can be, people will find them.
But having spent nearly a decade working in communications and PR for multimillion dollar companies and newly hatched brands, here's the truth:
People won't find them unless you tell them where to look.
There are many things that are negotiable when it comes to running your own business. Promoting it isn't one of them.
The good news? Whether you know a little bit about pitching or have absolutely no idea where to begin:
You are fully capable of learning how to pitch your business.
You just need to learn the fundamentals and the strategies that ensure you're pitching yourself and your business in a smart, strategic way.
That's what I'm teaching you how to do, step-by-step, in The Pitch Course.
Got It. So What's The Pitch Course?
The Pitch Course is a thorough, in-depth online course that teaches you everything you need to know to find, pitch and land the three most effective strategies to promote your business: speaking gigs, guest blogs and podcast interviews.
In The Pitch Course, I walk you through:
- How to find events, blogs and podcasts to pitch
- How to find the best topics to pitch
- How to format your pitch
- The four essential questions every pitch needs to answer
- The fundamental pitching dos and don'ts
- Who to contact (and how to track down their contact details)
Most importantly, I’m teaching you, line-by line, how to craft a pitch
editors, event organizers and podcast producers not only say YES to,
but remember your name because of.
Here's what I promise you: Pitching is not as hard as you think it is.
Sure, there are pitching strategies to learn, frameworks to follow and industry realities to know. There are absolutely questions to get answered.
We go through all of that—and more—in The Pitch Course.
But once you understand the foundations, you can legitimately pitch anywhere—from your local business magazine to TEDx.
I’ve boiled down the best of what I’ve learned about pitching over nearly a decade of running communications and PR strategies in NYC and London.
I'm teaching you all of it.
"Since working with Alex, I've been invited to be a regular contributor on the Huffington Post, been featured on multiple podcasts and successfully launched my first course. Alex's incredible industry experience mixed with her honest, friendly, easy-to-follow teaching style took the overwhelm out of pitching myself and ultimately helped me land really exciting opportunities. If you want to get you and your brand out in the world, Alex is your girl."
- Casey Erin Wood, Intuitive Coach + Writer
Who Should Enroll in The Pitch Course?
If you're a smart, ambitious entrepreneur or small business owner who wants to:
- find the best platforms to introduce excited, looking-for-what-you-offer audiences to your business
- significantly grow your sales, client base and email list
- increase your industry credibility
- share your message—and expertise—with bigger audiences on larger platforms
...I created The Pitch Course for you.
I also created The Pitch Course for entrepreneurs who know they want to promote their business but don't know where to start.
You may not have a specific opportunity in mind (that’s lesson one!), but you know you want to:
- Understand what PR possibilities exist for you and your business.
- Get all your little and big pitching questions answered, like where do I find topics to pitch? What information should my pitch include? How do I figure out who to contact? Should I call or should I email?
- Learn the essential fundamentals of pitching so you can begin leveraging them when you’re ready.
If you're ready to:
Step on stages around the world and share your message and expertise.
See your articles published in blogs and magazines.
Get interviewed as a guest expert on your favorite podcasts.
The Pitch Course teaches you how to find, pitch and land those opportunities,
Alex is a clear eyed strategist and elegant thinker. I can’t wait to tap her wisdom again.”
- Robin Steven Payes, Author
How Does It Work?
The Pitch Course is an online course made up of seven video lessons and jam-packed with worksheets, templates, checklists and cheat sheets.
You get immediate access to the the full course when you sign-up.
So you can jump right in and work your way through it in your own time—the same afternoon or over the next few weeks.
Any Cool Bonuses You’re Throwing In?
Yes! And you're going to love it.
I know how valuable it is to not only understand the fundamentals of pitching, but to hear pitching advice from a real life editor.
I asked the Editor of The Daily Muse and my good friend Adrian Granzella Larssen if she’d share her Editor-in-Chief insights and expertise on pitching, like:
- What pitches stand out to her?
- What does she hate to see in a pitch?
- Which pitches does she actually reply to?
- How long does it take her to reply?
As a bonus, I’m gifting you our extensive Q&A.
"If you are the kind of person who feels intimidated about promoting your business, I encourage you to work with Alex. She’s extremely knowledgeable, creative and teaches in such a non-intimidating way. I would happily encourage anyone looking for an authentic, mindful way to promote their business to work with Alex."
- Fernanda Lodeiro, Holistic Health Coach
Who Are You?
Hi! I’m Alex and I’m thrilled you’re interested in learning more about The Pitch Course.
I'm a Brand + Marketing Strategist who teaches entrepreneurs how to promote and market their businesses, human-to-human.
With nearly a decade of experience running communication and PR strategies for multimillion dollar companies and newly launched brands in New York and London, I’ve pitched and landed hundreds of media outlets, speaking gigs, podcast interviews and guest blogs.
My own articles have been featured in publications including The Daily Muse, Forbes, Inc., Mashable, DailyWorth and more. I teach workshops, appear on podcasts and speak at conferences and events around the country.
The strategies I teach you in The Pitch Course are born from the most effective pitching strategies I've seen and used over nearly a decade in the industry.
How Much Does It Cost?
You can enroll in the full course
enroll in the full course plus get my personalized feedback and edits on your pitch.
When Does The Pitch Course start and finish?
That's up to you! You get immediate access to the full course when you enroll and it is completely self-paced. I want you to dig into the content at your own speed—whether that's over a few days or a few weeks.
How long do I have access to The Pitch Course?
You get lifetime access to this course. Not only can you access the content whenever you'd like—you'll also be grandfathered into any future iterations of it.
Do I need to know what speaking gigs, events or blogs I want to pitch before enrolling in The Pitch Course?
Absolutely not. In fact, that's where we start the course. In Lesson #1, I teach you how to find the best blogs, podcasts and speaking gigs in your industry.
If you do have a few opportunities in mind, that's great, too. In the course, I encourage you to pick one of them (more on that in the intro video) that you work towards throughout the course.
Will this course teach me how to pitch the media?
While some of the strategies I walk you through in this course are applicable to pitching the media, this course is NOT focused on teaching you how to pitch the media (that's another course for another day!).
This course teaches you how to pitch my three favorite visibility raising platforms: speaking gigs, guest blogs and podcast interviews.
Will you read my pitch if I take The Pitch Course?
I would love to!
If you enroll in The Pitch Course + Pitch Feedback, you get my eyes and pitching expertise on your pitch. Once you've got your draft down, all you need to do it send it to me. After reviewing your pitch, I'll send back personalized edits and feedback within two business days.
If I enroll in The Pitch Course + Pitch Feedback, what do I get?
You get the full course—video lessons, templates, checklists, worksheets and the BONUS interview with the Editor in Chief of The Daily Muse, Adrian Granzella Larrsen PLUS my eyes and pitching expertise on your pitch.
If I enroll in The Pitch Course + Pitch Feedback, is there a time limit on reviewing my pitch?
If you choose The Pitch Course + Pitch Feedback, you have 30 days after enrolling in the course to send it to me. I want you to take your time, but I also want you to get the pitch drafted so we can start landing visibility raising opportunities ASAP.
Do you have a refund policy?
Of course. If, for whatever reason, you're not happy with The Pitch Course, contact us within the first 30 days of enrolling and we'll give you a full refund.
Anything else I should know?
I believe in you and I want you to succeed. It's why I created this course, and it's why I've held nothing back.
In The Pitch Course, I'm answering all of your pitching questions and walking you, step-by-step, through every single one of my best pitching strategies, tips and pieces of advice so you can step on stages around the world, see your articles published in your favorite publications and get interviewed as a guest expert on industry podcasts.